- Partly confirmed
- Checked 2026-09-23
- 3 sources
Zalando product image requirements
Zalando's seller help asks for a pure white (RGB 255, 255, 255) background on the main image, at least 762 × 1100 px and JPEG files. Checked on 2026-09-23. Some rules sit on pages we could not read yet, so anything not listed here is not confirmed.
Drop a photo here
It stays in your browser. Nothing is uploaded.
Checks the main image against the rules Zalando states: size, format, white background and fill.
Zalando's rules, checked Sep 23, 2026Sources (3)
Quick answer
What are Zalando's product image requirements?
Main image background: Pure white (RGB 255, 255, 255), required. Minimum size: 762 × 1100 px. Recommended size: 1801 × 2600 px. Maximum size: 6000 × 9000 px. Aspect ratio: 1:1.44, required. File formats: JPEG. Largest file: 20 MB. Colour: sRGB. Not on the main image: mannequins, props not sold with the product and added logos. Not on any image: added text and watermarks. Number of images: At least 1.
Zalando's stated image rules
| Rule | What Zalando states |
|---|---|
| Main image background | Pure white (RGB 255, 255, 255), required |
| Minimum size | 762 × 1100 px |
| Recommended size | 1801 × 2600 px |
| Maximum size | 6000 × 9000 px |
| Aspect ratio | 1:1.44, required |
| File formats | JPEG |
| Largest file | 20 MB |
| Colour | sRGB |
| Not on the main image | mannequins, props not sold with the product and added logos |
| Not on any image | added text and watermarks |
| Number of images | At least 1 |
| Other images | Further compliant views show the back, side or details; ambient and lifestyle images count only as additional views. Duplicated images are rejected. |
Read on 2026-09-23 from Zalando's own seller help:
The size our tools make for Zalando
1801 × 2600 px, background: pure white (RGB 255, 255, 255), product: as large as the margin allows. The image resizer and the AI white background tool use this preset, which follows the rules above.
The Zalando pages we could read do not state: product fill. We leave these out rather than guess.
Pages we could not read yet
These pages sit behind a seller login or a bot wall. They may add or change: minimum size, recommended size, maximum size, aspect ratio, not on the main image, not on any image and number of images.
- https://partner.zalando.com/university/article/image-requirements-aspect-ratio
- https://partner.zalando.com/university/article/article-rejections-image-quality-and-compliance
- https://partner.zalando.com/university/article/how-to-create-image-urls-for-zdirect
Rules for some categories
- Designer brands: Minimum size 1800 x 2600 px.
- Apparel and shoes packshots: The article covers about 80% of the frame; shoes centred and pointing left.
- Bags, accessories and jewellery packshots: Centred vertically and placed in the lower third of the image.
- Apparel, kids, lingerie, sports, accessories, shoes, bags, jewellery: Three compliant images; two for hosiery, one for beauty, toys, electronics and sports equipment.
- Model views: Grey or beige background, best practice R241 G241 B241 (#F1F1F1).
Other stated rules
- The primary packshot shows the whole article from the front, with no cropping; invisible mannequin or laid-down shots.
- Zalando adds a light grey background to packshots in the shop.
- Upright format; images are delivered by public URL, not uploaded.
- The merchant API docs recommend 1524 x 2200 px and say RGB.
- A compliant model view must be photographed with a real person.
- No visible AI labels and no deepfakes; invisible AI marking in the metadata is required by December 2026.
- Partners join by invitation only.
How it works
Check your main image
Add it to the checker above: it tests each of Zalando's stated rules in your browser.
Resize it to 1801 × 2600 px
The free resizer's Zalando preset sets the size and where the product sits.
Fix the background
Put the product on pure white with the AI white background tool where Zalando asks for white.
Questions
Zalando asks for at least 762 × 1100 px, 1801 × 2600 px as the recommended size and at most 6000 × 9000 px. Our Zalando preset makes 1801 × 2600 px.
Yes. Zalando requires pure white (RGB 255, 255, 255) on the main image.
JPEG.
At least 1.
From Zalando's own seller help (Onboarding new products, Step 6: Media (Zalando merchant API), Partnership models (25 European markets) and Zalando image guidelines (Partner University, updated 2026-08-31)), read on 2026-09-23. Some pages sit behind a seller login or a bot wall, so rules not listed here are not confirmed.