- Partly confirmed
- Checked 2026-09-23
- 4 sources
Kaufland product image requirements
Kaufland's seller help asks for a white background on the main image, at least 1024 px on the longest side and JPEG, PNG and GIF files. Checked on 2026-09-23. Some rules sit on pages we could not read yet, so anything not listed here is not confirmed.
Drop a photo here
It stays in your browser. Nothing is uploaded.
Checks the main image against the rules Kaufland states: size, format, white background and fill.
Kaufland's rules, checked Sep 23, 2026Sources (4)
Quick answer
What are Kaufland's product image requirements?
Main image background: White, required. Minimum size: 1024 px on the longest side. Recommended size: 2048 px on the longest side. File formats: JPEG, PNG and GIF. Largest file: 10 MB. Not on any image: added text, added logos, borders, props not sold with the product, collages, placeholder images and price, discount or badge overlays.
Kaufland's stated image rules
| Rule | What Kaufland states |
|---|---|
| Main image background | White, required |
| Minimum size | 1024 px on the longest side |
| Recommended size | 2048 px on the longest side |
| File formats | JPEG, PNG and GIF |
| Largest file | 10 MB |
| Not on any image | added text, added logos, borders, props not sold with the product, collages, placeholder images and price, discount or badge overlays |
| Other images | Further images show the product from other angles and in detail, and may carry mood images. |
Read on 2026-09-23 from Kaufland's own seller help:
The size our tools make for Kaufland
2048 × 2048 px, background: white, product: as large as the margin allows. The image resizer and the AI white background tool use this preset, which follows the rules above.
The Kaufland pages we could read do not state: maximum size, aspect ratio, product fill, colour, not on the main image and number of images. We leave these out rather than guess.
Pages we could not read yet
These pages sit behind a seller login or a bot wall. They may add or change: minimum size, maximum size, aspect ratio and rules for some categories.
- Seller Portal help (sellerportal.kaufland.de), product image requirements
- https://www.kaufland.de/i/produktdaten/guideline/ (blocked to scripts; opens in a browser)
Other stated rules
- The first photo shows the whole product; no mood image and no snapshot as the main image.
- No shadows, frames or white space; no symbols, flags, delivery or price information, and no seals such as Stiftung Warentest.
- 5 to 10 images from different angles are recommended.
- Every product image needs an alt text (required since June 2025).
- Kaufland reads the C2PA metadata of AI images (DigitalSourceType trainedAlgorithmicMedia) and adds a visible AI label on upload.
How it works
Check your main image
Add it to the checker above: it tests each of Kaufland's stated rules in your browser.
Resize it to 2048 × 2048 px
The free resizer's Kaufland preset sets the size and where the product sits.
Fix the background
Put the product on pure white with the AI white background tool where Kaufland asks for white.
Questions
Kaufland asks for at least 1024 px on the longest side and 2048 px on the longest side as the recommended size. Our Kaufland preset makes 2048 × 2048 px.
Yes. Kaufland requires white on the main image.
JPEG, PNG and GIF.
From Kaufland's own seller help (Produktdaten-Guideline (Kaufland Seller University, updated 2026-08-12), Product data guideline (Kaufland Seller University, English), Kaufland Seller API: product data, attribute types and EU AI Act: was Onlinehändler jetzt wissen sollten (Kaufland Global Marketplace, 2026-07-23)), read on 2026-09-23. Some pages sit behind a seller login or a bot wall, so rules not listed here are not confirmed.