How long can a product title be on Amazon, Etsy and eBay?

Title

• At most 75 charactersMedia products (books, music, video, software, games) are exempt, and so are the Saudi Arabia, Egypt, Türkiye and United Arab Emirates stores.
• Not allowed: “!” “$” “?” “_” “{” “}” “^” “¬” “¦”A brand name with these characters goes in the Brand name field, which is exempt.
• No word more than twicePrepositions, articles and conjunctions may repeat; brand names count like any word.
• Not allowed: “free shipping” “100% quality guaranteed” “FSA/HSA eligible”
• Not allowed: “Hot Item” “Best seller” “Top seller” (recommended)
• Not in capital letters only
• ~ # < > and * only as part of an identifier or a measurement ("Style #4301", "<10 lb"), never as decoration.
• No emojis, emoticons or symbols at the beginning of each word.
• Capitalise the first letter of each word, except prepositions, conjunctions and articles.
• More details go in Item highlights, up to 125 characters, as comma-separated phrases.
• Since 27 July 2026, titles over 75 characters are gradually replaced with Amazon's AI recommendation.

Bullet points

• At least 3 bullet points
• At most 5 bullet points
• At most 255 characters eachStated on Seller Central Europe; the US page says the limit varies by product type.
• At least 10 charactersStated on Seller Central Europe; the US page gives no number.
• Not allowed: “™” “®” “€” “…” “†” “‡” “¢” “£” “¥” “©” “±” “~” “â”
• No emoji
• Not allowed: “not applicable” “NA” “n/a” “not eligible” “yet to decide” “to be decided” “TBD” “copy pending”
• Not allowed: “eco-friendly” “environmentally friendly” “ecologically friendly” “anti-microbial” “anti-bacterial” “made from bamboo” “contains bamboo” “made from soy” “contains soy”
• Not allowed: “Full refund” “If not satisfied, send it back” “Unconditional guarantee with no limit”
• No web links or e-mail addresses
• Not in capital letters only
• Not allowed: “qty” “pkg” “w/” “approx.”Listed on the US page only.
• Each bullet point gives different product information; no company information or contact details.
• Start with a capital letter, write sentence fragments without end punctuation, and separate phrases with semicolons.
• Write the numbers one to nine as words, except in names, model numbers and measurements.
• The list of special characters also shows a plain "o", most likely a misprint of a symbol; the checker does not flag the letter o.

Description

• No HTML tagsLine breaks (</br>) are allowed.
• No web links or e-mail addresses
• Not in capital letters only
• The length limit varies by product category; Amazon's help pages state no number.
• No phone numbers, addresses, prices, availability, reviews, testimonials or time-sensitive information.

Title

• At most 80 characters
• Not allowed: “?”
• No HTML tagsHTML is shown as plain text.
• No subscript, superscript or other special characters; write symbols as words ("Copyright", not ©).
• Only words about the item for sale; "fits", "for" or "compatible with" go before the compatible item's name, never before your own brand.
• Use as many of the 80 characters as you can: brand, model, colour, style, model number.
• Avoid whole words in capital letters and asterisks or other markers between words: they can lower the listing in search.

Bullet points

No rule for this in the pages we read.

Description

• At most 500000 charactersSome eBay sites allow more.
• No JavaScript, forms or plug-ins
• No web links or e-mail addressesLinks to other eBay pages, product videos, eBay-approved freight services and legally required information are allowed, over https.
• No names, addresses, phone numbers, e-mail addresses, social media IDs or payment details before a sale.
• Written in the main language of the eBay site where the item is listed.

Title

• At most 140 characters
• Only letters, numbers, punctuation, maths symbols, spaces, ™, © and ®
• “%” “:” “&” “+”: each at most once
• Fewer than 15 words is suggested; avoid repetition and subjective words such as "perfect", and leave out price and shipping.
• Search engines show only the first 50 to 60 characters of a page title, so put the most important traits first.

Bullet points

No rule for this in the pages we read.

Description

No rule for this in the pages we read.

Title

• Shopify states no length limit for a product title. Its search engine listing may cut a page title after 70 characters.

Bullet points

No rule for this in the pages we read.

Description

• Shopify states no length limit for a product description. Its search engine listing may cut a meta description after 320 characters.

Title

• At most 75 charactersAn & counts as 5 characters (it is stored as &amp;).
• At least 12 characters
• At least 3 words
• Not allowed: “@” “!” “[” “]”Allowed in a brand name, and brackets for a size such as [38].
• Not allowed: “tanio” “najtaniej” “okazja” “nowość” “promocja” “hit”
• No emojiAllegro lists the letters, digits and signs a title may use; emoji are not among them.
• Do not repeat keywords, and name only the brand the product belongs to ("intended for" another brand).
• No user name, pick-up location, invoice, dispatch time, warehouse or internal numbers.

Bullet points

No rule for this in the pages we read.

Description

• At most 40000 bytesCounted over the whole description as sent, HTML included.
• No HTML tagsOnly h1, h2, p, ul, ol, li and b, in lower case.
• No web links or e-mail addresses
• No phone number, e-mail address, payment information or bank account number.
• No keywords meant to change search results, no holiday, warranty or expiry information, and one language only.

Title

• At most 80 characters (recommended)Longer titles may be shortened or partly hidden.
• At least 50 characters (recommended)
• At most 512 charactersThe Seller API's limit for the title attribute.
• No emoji
• Not in capital letters onlyBrand names are excepted.
• Not allowed: “Best price” “free shipping”
• No symbols or unusual special characters, no strings of keywords and no seller information.

Bullet points

No rule for this in the pages we read.

Description

• At most 5000 characters (recommended)
• At least 150 characters (recommended)
• No JavaScript, forms or plug-insPlain text or HTML is fine; JavaScript is not.
• No web links or e-mail addresses
• No condition, shipping or contact details, no prices, discounts or warranty, no advertising texts or health claims.
• No bold text outside headings, no symbols in lists and no special fonts.

Title

• At most 101 characters
• Not allowed: “Organic” “Eco” “Vegan” “Recycled”
• Not allowed: “wool” “silk” “gold” “silvery”Examples: Zalando removes names with any textile, precious metal or carat term, in any language.
• Names are not translated: use English or names easy to recognise in every market, the same for every colour.

Bullet points

No rule for this in the pages we read.

Description

• No HTML tags

Title

• At most 255 characters

Bullet points

No rule for this in the pages we read.

Description

• At most 16777215 characters
• Can contain basic HTML tags.

Title

• At most 70 characters (recommended)Bol's content page says 30 to 150 characters; its title guide says at most 70.
• At least 30 characters (recommended)
• Not allowed: “discount” “Father's Day” “cheap” “free” (recommended)
• No web links or e-mail addresses
• No whole words in capital letters, no English words and no symbols; start with a capital letter and separate parts with "-".
• Dutch words only, and "-" as the only hyphen.

Bullet points

No rule for this in the pages we read.

Description

• At least 500 characters (recommended)
• No HTML tagsOnly b, br, h3, li, ol, ul, p and strong; other tags are rejected.
• No web links or e-mail addresses
• Not allowed: “Environmentally friendly” “Eco” “Friend of nature” “Ecological” “Sustainable” “More sustainable” “Good for the environment” “Climate-friendly” “Non-polluting” “Biodegradable” “Emission-free” “Low carbon” “Reduced CO2 emissions” “CO2-neutral” “Climate neutral” “Climate-neutral” “Slave-free” “Conscious” “Responsible”Specific claims such as "recyclable" or "energy-saving" are allowed.
• No prices, delivery times, websites, holiday promotions or sales slogans ("While stocks last").
• The first 120 characters are used for Google Shopping, so put the most important first.
• Not too many words in capital letters, and no e-mail addresses or other personal data.

Title

• OTTO builds the product title itself for each category. You send productLine, the product's proper name (like "501"), at most 70 characters.

Bullet points

• At most 180 characters eachThe API states it for the bullet points; the checker applies it to each one.
• At least 3 characters
• No HTML tags (recommended)Formatting and block tags are allowed; any other markup is removed.

Description

• At most 1999 characters (recommended)The API asks for less than 2,000 characters.
• No HTML tags (recommended)Formatting and block tags are allowed; any other markup is removed.

Title

• At most 132 characters
• No HTML tags
• No web links or e-mail addresses
• In French, with no abbreviations, special characters (slash, backslash) or symbols.
• The short wording on the invoice holds at most 30 characters.

Bullet points

No rule for this in the pages we read.

Description

• At most 2000 charactersThe 2018 product sheet guide gave 420 characters; the current API allows 2,000.
• No HTML tags
• Special characters are rejected, masked ones too.