- Confirmed
- Checked 2026-09-23
- 3 sources
Instagram product image requirements
Instagram's seller help asks for a white background on the main image, as a recommendation, at least 500 px on each side and JPEG and PNG files. Checked on 2026-09-23.
Drop a photo here
It stays in your browser. Nothing is uploaded.
Checks the main image against the rules Instagram states: size, format, white background and fill.
Instagram's rules, checked Sep 23, 2026Sources (3)
Quick answer
What are Instagram's product image requirements?
Main image background: White, recommended. Minimum size: 500 px on each side. Recommended size: 1024 × 1024 px. Aspect ratio: 1:1, recommended. File formats: JPEG and PNG. Largest file: 8 MB. Not on any image: added text, price, discount or badge overlays, watermarks and placeholder images. Number of images: 1 to 21.
Instagram's stated image rules
| Rule | What Instagram states |
|---|---|
| Main image background | White, recommended |
| Minimum size | 500 px on each side |
| Recommended size | 1024 × 1024 px |
| Aspect ratio | 1:1, recommended |
| File formats | JPEG and PNG |
| Largest file | 8 MB |
| Not on any image | added text, price, discount or badge overlays, watermarks and placeholder images |
| Number of images | 1 to 21 |
| Other images | Up to 20 more images with the same specifications; 4 or more are recommended. Carousels look consistent when every image has the same ratio (1:1 or 4:5). |
Read on 2026-09-23 from Instagram's own seller help:
The size our tools make for Instagram
1080 × 1080 px, background: white, product: as large as the margin allows. The image resizer and the AI white background tool use this preset, which follows the rules above.
The Instagram pages we could read do not state: maximum size, product fill, colour and not on the main image. We leave these out rather than guess.
Other stated rules
- Shops on Facebook and Instagram show product images square (1:1); the main image shows the entire product.
- JPEG is preferred over PNG.
- Feed posts keep their resolution at widths of 320 to 1080 px and ratios between 1.91:1 and 3:4; upload at least 1080 px wide.
How it works
Check your main image
Add it to the checker above: it tests each of Instagram's stated rules in your browser.
Resize it to 1080 × 1080 px
The free resizer's Instagram preset sets the size and where the product sits.
Fix the background
Put the product on pure white with the AI white background tool where Instagram asks for white.
Questions
Instagram asks for at least 500 px on each side and 1024 × 1024 px as the recommended size. Our Instagram preset makes 1080 × 1080 px.
No, but Instagram recommends white for the main image.
JPEG and PNG.
1 to 21.
From Instagram's own seller help (Product image specifications for catalogs (Meta Business Help Center), Product data specifications for catalogs in Commerce Manager and Image resolution of photos you share on Instagram), read on 2026-09-23.