• Confirmed
  • Checked 2026-09-23
  • 8 sources

Allegro product image requirements

Allegro's seller help asks for a pure white (RGB 255, 255, 255) background on the main image, at least 500 px on the longest side and JPEG and PNG files. Checked on 2026-09-23.

Quick answer

What are Allegro's product image requirements?

Main image background: Pure white (RGB 255, 255, 255), required. Minimum size: 500 px on the longest side. Maximum size: 26 megapixels. File formats: JPEG and PNG. Colour: sRGB. Not on the main image: added text, added logos, borders and watermarks. Not on any image: added text and added logos. Number of images: 1 to 16.

Allegro's stated image rules

RuleWhat Allegro states
Main image backgroundPure white (RGB 255, 255, 255), required
Minimum size500 px on the longest side
Maximum size26 megapixels
File formatsJPEG and PNG
ColoursRGB
Not on the main imageadded text, added logos, borders and watermarks
Not on any imageadded text and added logos
Number of images1 to 16
Other imagesGallery images may show packaging, brand and technology logos, colour names, certificates, close-ups, arrows, numbers and any background; no added text and no shop logo.

Read on 2026-09-23 from Allegro's own seller help:

The size our tools make for Allegro

2000 × 2000 px, background: pure white (RGB 255, 255, 255), product: as large as the margin allows. The image resizer and the AI white background tool use this preset, which follows the rules above.

The Allegro pages we could read do not state: recommended size, aspect ratio, product fill and largest file. We leave these out rather than guess.

Rules for some categories

  • Fashion (clothing, footwear, accessories, jewellery and watches, backpacks), kids' clothing and footwear, travel luggage, clothing and footwear: Thumbnail on a uniform white or light grey background (HSV value at least 0.8).
  • Fashion thumbnails: Model or product takes up around 80% of the photo height and/or width; front angle; no packaging.
  • Fashion footwear thumbnails: Toe pointing right; the shoe takes up at least 80% of the photo width.
  • Used, refurbished or damaged items and a listed set of categories (furniture sets, cars, plants, art …): The white background rule does not apply.

Other stated rules

  • Images larger than 2560 x 2560 px are scaled down to fit it.
  • Any proportions are allowed (1:1, 4:3, 16:9 or others).
  • WEBP is accepted too when listing through the API or a file.
  • Up to 10 images on a regular account, 16 on a business account, 40 in classifieds.
  • The thumbnail page asks for 400 px on the longer side, the gallery page for 500.
  • A realistic image made or substantially changed with AI (a deepfake) must be declared; Allegro then adds an AI mark as a watermark. The API flag is isAiCoCreated.

How it works

  1. Check your main image

    Add it to the checker above: it tests each of Allegro's stated rules in your browser.

  2. Resize it to 2000 × 2000 px

    The free resizer's Allegro preset sets the size and where the product sits.

  3. Fix the background

    Put the product on pure white with the AI white background tool where Allegro asks for white.

Questions