- 3 credits an image
- Free on paid plans
- 16 marketplace frames
AI white background generator
Upload a product photo and get the product on pure white (RGB 255, 255, 255), framed for a marketplace: 2000 × 2000 px for Amazon, with the product spanning 95% of the frame. It is free on every paid plan and 3 credits on the free plan.
Add a product photo
The photo stays in your browser until you sign up.
Quick answer
What does the AI white background generator do?
It cuts your product out of the photo with BiRefNet, then places it on pure white (RGB 255, 255, 255) at the size and fill of the marketplace you pick. You get a JPEG, or a PNG where the marketplace does not take JPEG.
The frame for each marketplace
| Marketplace | Size | Product spans | File |
|---|---|---|---|
| Amazon | 2000 × 2000 px | 95% of the side | JPEG |
| Shopify | 2048 × 2048 px | As large as the margin allows | JPEG |
| Etsy | 2000 × 2000 px | As large as the margin allows | JPEG |
| eBay | 2000 × 2000 px | 90% of the side | JPEG |
| TikTok Shop | 1200 × 1200 px | As large as the margin allows | JPEG |
| 1080 × 1080 px | As large as the margin allows | JPEG | |
| Google Shopping | 2000 × 2000 px | 90% of the side | JPEG |
| Allegro | 2000 × 2000 px | As large as the margin allows | JPEG |
| Heureka | 2000 × 2000 px | As large as the margin allows | JPEG |
| eMAG | 2000 × 2000 px | 95% of the side | JPEG |
| Alza | 2000 × 2000 px | As large as the margin allows | JPEG |
| Zalando | 1801 × 2600 px | As large as the margin allows | JPEG |
| Kaufland | 2048 × 2048 px | As large as the margin allows | JPEG |
| OTTO Market | 2000 × 2000 px | 95% of the side | JPEG |
| Bol.com | 1500 × 1500 px | As large as the margin allows | JPEG |
| Cdiscount | 2000 × 2000 px | As large as the margin allows | JPEG |
Checked on 2026-09-23 from each marketplace's own seller help.
How it works
Add your product photo
Upload a PNG, JPEG or WebP photo of the product.
Pick the marketplace
Amazon is the default. Each of 16 marketplace frames sets the size and how much of the frame the product fills.
Download it
Download the file, or check it with the free Amazon image checker first.
Questions
It is free on Starter, Pro and Studio. On the free plan it costs 3 credits an image, the price of a background removal.
Yes. The tool runs an AI model, so it needs a free account. You get 16 credits when you confirm your email.
BiRefNet, a model made for cutting an object out of a photo. It runs on fal.ai; we then place the cut-out on white.
Amazon, Shopify, Etsy, eBay, TikTok Shop, Instagram, Google Shopping, Allegro, Heureka, eMAG, Alza, Zalando, Kaufland, OTTO Market, Bol.com and Cdiscount. Each frame follows that marketplace's stated image rules.
PNG, JPEG or WebP photos of your product, the same files the product upload takes.
Background removal gives you the product alone as a transparent PNG. White background puts that cut-out on pure white at a marketplace's frame, ready for the main image.