- 16 marketplaces
- Checked 2026-09-23
- Free
Product image size guide for marketplaces
The main image rules of 16 marketplaces in one table: minimum size, background, product fill and file formats, each from the marketplace's own seller help. For example, Amazon asks for at least 500 px on the shortest side, Etsy asks for at least 635 px on each side and eBay asks for at least 500 px on each side.
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One or up to 20 at once. They stay in your browser; nothing is uploaded.
Amazon: 2000 × 2000 px, the product spans 95% of the frame. JPEG has no transparency, so the background is white.
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Quick answer
Where do these rules come from?
Each row comes from the marketplace's own seller help pages, which its own page lists with the day we read them. 9 of 16 marketplaces are fully confirmed. The others are partly confirmed: a page behind a seller login or a bot wall may still add a rule, and their pages say which.
Every marketplace's main image rules
| Marketplace | Minimum size | Main image background | Product fill | File formats | Status |
|---|---|---|---|---|---|
| Amazon | 500 px on the shortest side | Pure white (RGB 255, 255, 255), required | At least 85% of the image, required | JPEG, TIFF and GIF | Confirmed |
| Shopify | Not stated | Not stated | Not stated | JPEG, PNG, WEBP, HEIC and GIF | Confirmed |
| Etsy | 635 px on each side | Not stated | Not stated | JPEG, GIF, PNG, SVG and HEIC | Confirmed |
| eBay | 500 px on each side | White or another light, plain colour, recommended | 80 to 90% of the frame, recommended | JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC and AVIF | Partly confirmed |
| TikTok Shop | 800 px on each side | Pure white (RGB 255, 255, 255), required | Not stated | JPEG and PNG | Confirmed |
| 500 px on each side | White, recommended | Not stated | JPEG and PNG | Confirmed | |
| Google Shopping | 500 px on each side | White, recommended | 75 to 90% of the frame, recommended | JPEG, WEBP, PNG, GIF, BMP and TIFF | Confirmed |
| Allegro | 500 px on the longest side | Pure white (RGB 255, 255, 255), required | Not stated | JPEG and PNG | Confirmed |
| Heureka | 20 × 50 px, either way round | Not stated | Not stated | WEBP, JPEG, PNG and BMP | Confirmed |
| eMAG | 400 px on each side | White or another light, plain colour, recommended | At least 85% of the image, required | JPEG and PNG | Partly confirmed |
| Alza | 600 px on the shortest side | Not stated | Not stated | Not stated | Partly confirmed |
| Zalando | 762 × 1100 px | Pure white (RGB 255, 255, 255), required | Not stated | JPEG | Partly confirmed |
| Kaufland | 1024 px on the longest side | White, required | Not stated | JPEG, PNG and GIF | Partly confirmed |
| OTTO Market | 500 × 1000 px, either way round | White or another light, plain colour, recommended | At least 85% of the image, required | JPEG and PNG | Partly confirmed |
| Bol.com | 500 px on each side | White, recommended | Not stated | JPEG and PNG | Confirmed |
| Cdiscount | 500 px on each side | Not stated | Not stated | JPEG, PNG, GIF and WEBP | Partly confirmed |
Checked on 2026-09-23 from each marketplace's own seller help.
How it works
Open your marketplace
Each marketplace's page lists every rule it states, with its source.
Check your image
Run your main image through the free checker for that marketplace.
Resize it
The free resizer makes the size each marketplace's preset sets.
Questions
Amazon, Shopify, Etsy, eBay, TikTok Shop, Instagram, Google Shopping, Allegro, Heureka, eMAG, Alza, Zalando, Kaufland, OTTO Market, Bol.com and Cdiscount.
Each marketplace's rules were read on its own seller help pages on the day its page shows. The latest check was on 2026-09-23.
Some of that marketplace's image rules sit on a page we could not read, behind a seller login or a bot wall. We state only what we could read and name the missing page.
Yes. The free checker reads your picture in your browser and tests it against the rules of any of 15 marketplaces.
Yes. The free image resizer has a preset for each of 16 marketplaces and runs in your browser.