Video
How much does a UGC video ad cost?
Short answer
On the platforms' own price lists, a UGC video from a creator starts at $25 (JoinBrands), $89 (soona) or $100 (Insense). Subscription platforms such as Influee and Insense add $229 to $999 a month, plus a fee of 7% to 20% on creator payments. AI UGC tools cost less per video but cannot replace a real customer.
What does a UGC video cost from a creator platform?
Creator platforms list a starting price per video, and most add a platform fee. These are the prices each platform shows on its own site, in US dollars:
| Platform | How you pay | Listed price |
|---|---|---|
| JoinBrands | Plan plus platform fee | UGC videos from $25; plans from $0 to $499 a month; platform fee from 15% (Free) to 8% (Max) |
| soona | Per video | UGC creators from $89 per video |
| Insense | Plan plus creator payment plus fee | UGC from $100 per video; Brand plan $500 a month ($400 a month billed yearly) with a 10% fee; Agency plan $800 a month with a 7% fee |
| Influee | Plan plus creator payment plus fee | Plans from $229 to $999 a month; 10% fee; the average 30-second UGC video in the USA costs $57 |
On Insense and Influee, the creator payment is separate from the subscription. Insense's first month is a Trial plan at $650 with a 20% fee, which moves to the Brand plan unless you cancel. Actual quotes depend on the creator, the niche and what you ask for.
What makes one UGC video cost more than another?
The creator, the extras and the plan. Insense says its $100 starting price rises when you work with a UGC expert or ask for both raw and edited files. The platform fee depends on the plan: on JoinBrands it falls from 15% on the free plan to 12% on Start-up, 10% on Pro and 8% on Max, and on Insense from 20% (Trial) to 7% (Agency).
Check usage rights before you pay. Influee includes content usage rights for all content on every plan, and JoinBrands says any content you buy comes with unlimited usage rights. Where a platform or a freelance creator does not say, ask whether you may run the video as a paid ad, where and for how long.
What does AI-generated UGC cost?
AI UGC tools charge per video or per plan, with no creator to book. JoinBrands lists AI videos at $5 per video. Creatify's free plan makes up to 2 video ads, with a watermark, and its paid plans are listed from $39 a month.
The trade-off is trust: an AI presenter is not a customer. It can demonstrate the product and test many hooks, but it cannot give a real testimonial; see what a UGC video ad is for the rules. ProduktShot does not make video ads today; video and UGC ads are in development.
One ad, four ways: a cost example
Here is what the first UGC video of a month costs on each route, at the listed starting prices:
- JoinBrands, free plan: from $25 for the video, plus the 15% platform fee, with no monthly fee.
- soona: from $89 for the video.
- Insense, Brand plan: $500 for the month, plus at least $100 for the creator, plus the 10% fee on that payment: $610 for the first video. Each further video that month adds only the creator payment and the fee.
- AI-generated, on JoinBrands: $5 per video.
A subscription gets cheaper per video the more you order in a month. Per-video prices carry no monthly fee, so they suit one-off orders.
Creator platform, subscription or AI: which should I use?
Match the route to how many videos you need and how much trust each one must carry.
- A per-video platform (soona, JoinBrands) when you need a few videos from real people and no monthly commitment.
- A subscription platform (Insense, Influee) when you need a steady flow of creators every month and can carry the monthly fee.
- An AI tool when you need many variants fast, with different hooks, languages or angles, and no real person's testimonial.
The routes combine well: real creators for the videos that carry trust, AI variants to test hooks around them. The still side of the campaign comes from ProduktShot today: ad posters in Ad mode from 3 credits a poster, and product photos from 2.5 credits an image. If the product has to move on camera, see how to make a product video from a photo.
Summary
A UGC video from a creator starts at $25 to $100 on the platforms' own price lists (JoinBrands, soona, Insense), and subscription platforms such as Influee and Insense add $229 to $999 a month plus a 7% to 20% fee on creator payments. AI UGC tools start at a few dollars per video, but they cannot stand in for a real customer's testimonial.
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Questions
The creator, the platform and the extras move the price. Insense, for example, starts at $100 per video and charges more for a UGC expert or for both raw and edited files, and subscription platforms add a monthly fee on top.
Often. Insense adds 7% to 20% to each creator payment depending on the plan, Influee 10%, and JoinBrands 8% to 15%. On Insense and Influee, creator payments are also separate from the monthly subscription.
Per video, usually: JoinBrands lists AI videos at $5 and creator videos from $25. But an AI presenter cannot give a real customer's testimonial, so it suits testing hooks more than building trust.
The right to run the creator's video as your paid ad, not only as an organic post. Influee includes usage rights for all content on every plan and JoinBrands includes unlimited usage rights; elsewhere, ask before you pay.
About this article
ProduktShot Team
The people who build ProduktShot
We build ProduktShot, an AI product photo studio for online shops, and we write about what we learn doing it: what makes a product photo look real, what marketplaces ask for, and where AI images still go wrong. We run the tools we write about on our own demo products every week.
Facts checked 23 September 2026 against the sources listed under the post.
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The facts on this page were checked on 23 September 2026 on the pages below.