AI product photography for fashion and apparel

Most fashion listings need both: a flat lay that shows true shape and colour, and a styled scene that sells the look. Each marketplace sets its own rules for the main image, so check yours first.

• Flat lay: the garment laid out on a plain or neutral background, shot from above. It shows shape and colour without a pose changing how the fabric hangs.
• Styled scene: the garment on a rail or hanger, folded on a table, or draped over a chair, in a set that fits the brand, for ads, lookbooks and social feeds.
• A close-up of fabric or print, for items where texture or print detail drives the buying decision.
• Feed and story shapes: Meta recommends 4:5 for Facebook and Instagram feed image ads and 9:16 for Instagram Stories.

On Amazon the main image depends on the product: adult clothing is shown on a standing model, clothing accessories and multipacks lie flat without a model, and no part of a mannequin may show. AI fashion model puts the garment on a standing model from the library and AI ghost mannequin takes the mannequin out of a garment photo; compare each result with your garment and your marketplace's rules before you use it as a main image. Flat lays and styled scenes from Photo mode work as the other images and in your own shop.

A fashion catalogue usually needs Photo mode for every item, Ad mode for campaigns, and the free Mockups tool for printed designs.

• Photo mode for the flat lay and styled scene, with 103 ready-made scenes, several scenes per click, and sizes up to 4K depending on plan.
• Apparel mode for the garment on a model (AI fashion model), a ghost mannequin (AI ghost mannequin), a flat lay (AI flat lay) or a try-on on a person's own photo (AI virtual try-on), 3 credits an image.
• Ad mode for a finished poster from the fashion templates, built around tees, hoodies and caps on hangers, rails and washing lines or held in hands, with the headline and offer written for you.
• Background removal (/background-removal) for a clean cut-out of the garment, useful for size charts and catalogue grids. It is free on every paid plan.
• Mockups (/tools/mockups) for t-shirts, hoodies, sweatshirts, caps and tote bags, if you sell printed designs and need your artwork on the product, free and without credits.

Make scenes per item rather than fitting every product into one shared scene, since fit and drape differ garment to garment. Keep the same scene choices across a collection, for example the same backdrop and the same ratio for every colourway, so the catalogue reads as one shoot rather than a mix of styles.

Most catalogue problems come from inconsistent source photos, not the generator itself.

• Mixing lighting between items. A warm-lit photo for one item and a cool-lit photo for another produces a catalogue where colours do not match.
• Cropping too tight. A garment cut off at the frame edge cannot be reconstructed accurately in every scene.
• Relying on one crop for every placement. Generate the ratio you need for each ad slot instead of cropping a single hero shot down.
• Skipping the fabric close-up. A styled scene alone does not show weave, print or texture detail that buyers check before ordering.
• Describing a colourway instead of photographing it. If a colourway needs its own photo, upload it separately rather than asking the prompt for a different colour, since the model works best matching what it can see.

AI product photography extends your real photo of the garment; it does not show how a garment fits a real body, replace a physical fit check or guarantee exact fabric texture at every zoom level. A garment on an AI model shows how it could look worn, drawn by the model. Check very fine weave, embroidery or print detail in a close-up crop at full resolution before you publish, the way you would check any photographer's proof. Size and fit information on the listing is still your responsibility; the AI does not measure the garment, so keep your own size chart as the source of truth.

A standard photo costs 3 credits, so a flat lay, a styled scene and an ad poster (from 3 credits) for one item fit well inside the Starter plan's 250 credits a month. Background removal for a garment cut-out is free on every paid plan and costs 3 credits on the free plan. An Apparel image, such as the garment on a model or a ghost mannequin, costs 3 credits. Mockups for printed designs are free. New accounts get 16 credits with no card to test the workflow before choosing a plan.